I notice the little things that make your day harder.
Design lets me fix them at scale.

Currently @ LeanData

View selected work↓
Illustration of Connie
Selected work
RevOps Agentic Platform cover in progress: a half-built screen with a tile being lowered into place
RevOps Agentic Platform•2026In progress

Designing the human-agent interaction model for LeanData's 0-to-1 agentic platform.

Leading design for a product that autonomously detects and fixes CRM data issues, from design partner research through shipped prototypes.

AI Agents0-to-1Enterprise
Tradeshow Events case study cover
Tradeshow Events•2026

Closed a competitive gap and $400K+ in at-risk revenue with BookIt's first event-scheduling system.

Turned a tangle of spreadsheets and licensing hacks into a structured product for booking meetings at live conferences.

B2B SaaSProduct StrategySystems Thinking
Off Platform case study cover
Off Platform•2024–2025

Launched LeanData's first standalone product and unlocked $300K+ in new ARR.

Redesigned five foundational workflows to take the platform beyond Salesforce and lay the groundwork for a CRM-agnostic future.

EnterprisePlatformRedesign
BookIt Handoff case study cover
BookIt Handoff•2023–2024

Built a 0-to-1 product that became a $1.2M licensed line in its first year.

Made LeanData's core routing engine legible to reps, turning complex graph logic into a real-time booking experience they could trust mid-call.

Sales TechWorkflow AutomationSalesforce

What I'm doing now

A little of what's keeping me curious.

Beautyland by Marie-Helene Bertino
Coming-of-age story about an alien sent to secretly observe humanity
The Hidden Life of Trees: What They Feel, How They Communicate by Peter Wohlleben
An exploration of the similarities between trees and humans
A Day in Hong Kong by ArChan Chan
A cookbook to connect me back to my roots
Eternal Sunshine (deluxe ver.) by Ariana Grande
Reliving the opening night of her tour
Rotten Mango by Stephanie Soo
True crime story time
Volleyball
Playing in two leagues: reverse co-ed and women's
Plants
Basil, scallion, cilantro, and carrots expected by fall 2026
Pottery
Growing my physical design skills off screen
Cat
Petting my newly adopted cat, Peanut
Zhangliang Malatang, San Mateo
One of my go-to comfort meals
Charlie's Tea, Cupertino
My current favorite boba place
Sana'a Cafe, Redwood City
Where I built out most of this portfolio, with a pistachio latte by my side
Garden Creamery, San Francisco
My favorite ice cream place with the best asian-inspired flavors
Yugen, Marukyu Koyamaen
One of my favorite matchas currently
HK Style Borscht Soup, made by me
A taste of my childhood, I'm a big soup girl

About me

hi, i'm connie
nice to meet you

why did I go into design?

Because I'm endlessly curious about people, how we think, feel, and make sense of the world. Design is my way of turning that into impact: blending empathy, creativity, and a bit of my background in cognitive science and psychology to solve complex human problems. I live for those "you read my mind!" moments, when someone feels seen, understood, and like the experience was made just for them.

fun facts!

  • double bachelor's in cogsci and psychology from uc berkeley. go bears!
  • my big three: ☀️ pisces sun, 🌙 taurus moon, ♏️ scorpio rising
  • my mbti is infj
  • my enneagram is 2w3
Connie in front of a garden shop
Skills
Web Design Figma Copywriting User Flows Design Systems Digital Prototyping User Research

my tech stack

FigmaDesign FigJamBrainstorming MiroWhiteboarding NotionProductivity ClaudeBrainstorming, Prototyping

In their words

Thanks for stopping by!
Have a question, feedback, or a favorite matcha shop? Please send it my way. ☺️

made with love by connie · 2026